Kill the Company

Ascent’s latest strategy workshop, Kill the Company, offers a unique group-level strategy experience

Following its latest implementation at a strategy workshop in Krakow for the top 80 executives from a $1bn digital commerce firm, Ascent is delighted to announce the availability of its latest group-level simulation. Kill the Company (see www.killtheco.com) is an experiential group exercise focused on creating fictional, formidable competitors for clients' businesses. By co-designing a set of well capitalized, technology enabled, deeply talented companies in incumbent companies’ competitive space, the exercise prompts corporate teams to not only stretch their conception of the possible but react to the forces shaping their clients & markets.

The exercise unfolds for participants in three stages:

(1) CONCEIVE & STRATEGIZE: Imagine your most fearsome competitors, unconstrained by the limits placed on today's incumbents. Design their marketing and growth strategies, including their go-to-market approaches and value propositions.

(2) CONVEY & CONNECT: Shape their expansion strategies, how they capture the imaginations and loyalty of their customers, investors & other stakeholders. Find the storytelling elements that resonate most with key audiences.

(3) REINVENT & REFOCUS: Redesign your current firm to effectively respond to these challengers. Re-imagine how your company thrives in this future environment.

Engage Your Leadership

For more information, please see killthecom.com or contact Tiffany West, Managing Director, Marketing, at tiffany@ascent.net.